Highlights
- Business efficiency increased with system implementation
- Improved client retention rates
- Enhanced team accountability and productivity
Clairant’s Story
Desirae Haluk founded Clairant Services, a marketing agency named after her children, Claire and Anthony. In just four years, her company has grown to over 50 team members, offering comprehensive digital marketing services including content creation, social media management, blogging, email campaigns, and video editing. Inspired by the efficiency of honey bees, Desirae runs her company with the same structured precision.
The Challenges
Initially, Desirae faced issues with managing the scaling of her digital agency. Despite her natural inclination towards efficiency, the manual processes in place began to falter as the client base grew. Critical tasks were being neglected, leading to retention rates plummeting to 65%. The inefficiency and lack of systems made it nearly impossible to maintain high standards and manage 23 clients simultaneously.
The Solution
Desirae was already acquainted with the concepts of systems-driven business management through books like E-myth. However, it wasn’t until she read SYSTEMology that she found a practical, actionable guide. Implementing SYSTEMology brought a transformation at Clairant Services.
She appointed a Systems Champion from her team to lead the initiative. This individual was tasked with documenting and optimizing critical processes, particularly focusing on improving client service and employee accountability. The team started using a project management tool, breaking down complex tasks into manageable subtasks to ensure nothing fell through the cracks.
Through these efforts, Desirae was able to regain control over the business operations. The retention rate improved, and the team became more accountable and productive. Weekly meetings were used to review systems and track progress, ensuring continuous improvement and adherence to set processes.
What’s Next?
Clairant Services has seen a remarkable improvement in productivity and client retention since systemizing its operations. The systematic approach has provided a solid foundation to support further growth and scaling.
Are you looking to systemise your digital agency for better efficiency and growth? Implementing the right systems can revolutionize your business processes. Discover how SYSTEMology can transform your business.
