Highlights
- Team efficiency and alignment improved thanks to clear processes.
- Clients and employees now have greater peace of mind.
- Achieved rapid business growth in under three years through effective systematization.
Brand of a Leader’s Story
Brand of a Leader is a pioneer in the field of personal branding, focused specifically on Gen X CEOs and entrepreneurs. Founded by Marina Byezhanova, the company helps leaders uncover and build their personal brands, serving clients worldwide from North America to the Middle East. Despite being under three years old, Brand of a Leader has grown rapidly, supported by a globally distributed team of 20.
The Challenges
As a creative agency dealing with the varied needs and objectives of different leaders, Brand of a Leader faced significant challenges in maintaining consistency and clarity. Marina noted the difficulties that arise in an environment lacking scaling with systems. Recognizing this gap, she aimed to create robust systems and processes to differentiate her business, streamline operations, and enhance customer satisfaction.
The Solution
Marina discovered SYSTEMology through her search for resources on Amazon. The practical and structured approach of SYSTEMology immediately resonated with her. Applying the framework for creative agencies, she focused on building a structured process for brand discovery and execution.
This shift to a systems-driven approach became a crucial differentiator for Brand of a Leader. Clients appreciated the structured process visible on their website, which played a significant role in choosing them over competitors. Marina and her co-founder divided their responsibilities, with the former as the visionary mapping out processes and the latter implementing and refining these systems.
What’s Next?
Brand of a Leader has experienced remarkable advancements in day-to-day productivity and client satisfaction. SYSTEMology has provided a solid foundation for their continued growth and differentiation in a competitive market.
Are you struggling to scale your agency? With the right systems and processes, your team can quickly upskill new and existing staff whilst maintaining an exceptional standard. Find out how SYSTEMology can work for you – click here.
